Focus on the "buying" decision, not the sale You've heard this before I'll bet - wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date - and nor can you suggest more than the other person deems appropriate! There's a two-way relationship that grows one step at a time. You can't rush it... you can't skip it... if you're looking for the … [Read more...]
3 Elements To Make Your Advertising Successful
Focus on the "Want" not the "Need" When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yes, people rarely buy because they need... they buy because they want to experience the feeling that comes with buying. We enjoy new purchases. Yes, we can … [Read more...]
5 steps to get more referrals for your business
It is no secret that “word of mouth” or referral business is one of the most effective ways to bring in new clients while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free (or at most costs very little), very few business owners or coaches use it anywhere near it’s potential! Consider this: if you got just … [Read more...]
The 12 Week Year – Brian P Moran and Michael Lennington – Book Review
Key Themes: Business, Time Management, Goal Setting, Leverage, Overwhelm Summary: 12 Week Year by Brian Moran and Michael Lennington is a book on goal setting. Most people work on creating annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of yearly goal setting. This book challenges you to redefine your “year” to … [Read more...]
Having an Accountability Partner – Your Secret Weapon in Business
Ok, hands up, how many of you wanted to own your own business so that no-one could boss you about and you could be in charge of your destiny? And, now that you have the autonomy you craved often find you miss your own deadlines or don’t focus on your income generating tasks (IGTs) because you’re so busy putting in the time on your clients? I have to admit that’s me. I’m often so client-focused … [Read more...]
5 proven steps that will help you create a powerful brand identity for your business
It’s impossible to build a successful business without creating a strong brand. So, what is a brand and what are the elements of brand identity? Here’s what you need to know – 5 proven steps that will help you create a powerful brand identity for your business. What is brand identity? A brand is the experience your customers and customer prospects have with your company. A strong … [Read more...]
10 Benefits Small Businesses Have Over Their Bigger Rivals (And How To Make the Most of Them)
Too often as small business owners, we can often feel that we are playing on an uneven ball-park with our bigger rivals. Our larger competitors have access to more resources (people and finances) and can simple out supply and outpace us in many areas. We shouldn’t, however, be so quick to assume that we will be outplayed. Small can still be beautifully formed! Here are the top 10 benefits that … [Read more...]